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Podcast: Let's Talk Loyalty
Episode: #2: Award-winning Insights from India - Sanjeev Nichani, Raymond Rewards
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. As a loyalty marketing professional, Sanjeev Nichani has worked with some of India's top loyalty programmes, including Loylty Rewardz - a programme for over 100 million banking customers in India, AIMIA, and now Raymond Rewards, a men's retail fashion proposition that recognises and rewards customers across all markets segments and across 1,000 retail stores.Includes insights on launching a loyalty programme within a franchise business, upcoming ideas to engage with members in...