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Podcast: Press This WordPress Community Podcast
Episode: Growing a WordPress Product Business with Alex Denning
Description: The WordPress ecosystem is full of businesses offering plugins, themes, or WordPress-adjacent SaaS services. Many of these businesses and the products they represent were built by developers who had a keen idea and the means to build something special. Of course, novel ideas and clever products aren't a guarantee for success, yet product makers often struggle with getting their heads around an effective marketing strategy.In this episode of PressThis, we interview Alex Denning of Ellipsis (and the popular MasterWP newsletter) about how WordPress product businesses go about successfully marketing their products, driving adoption, and driving growth for the...