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Podcast: Press This WordPress Community Podcast
Episode: Words are the Most Powerful Weapons in A/B Testing with Lorraine Ball of Roundpeg
Description: Did you know that 80% of B's in an A/B test fail to beat the original version? EIGHT times out of TEN when a marketer and designer sit down to purposefully increase a KPI with a new design, they FAIL. Welcome to the landing page failure paradox.In this episode of PressThis, we interview Lorraine Ball of Roundpeg about her thoughts on one of the most fundamental and important factors in helping you create landing pages that actually succeed... What you say!Lorraine explores her strategies for segmenting audiences to deliver the right message to the right people...