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Podcast: Press This WordPress Community Podcast
Episode: Conversions: The Biggest Thing Content Marketers Forget About with Conversion Scientist Brian Massey
Description: In this episode of PressThis we cover how brands are shifting the places that their visitors enter the website using content-driven SEO. This sweet organic traffic now comes to content-oriented pages, often on blogs. But brands often forget that their articles are no longer just content pages, they're now LANDING PAGES!Brian Massey of Conversion Sciences shares his advice on how to turn a content page -- article or blog post -- into a content landing page that turns organic visitors into leads and customers.If you build it, they will come, but will they buy?!?! Listen to...