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Podcast: Press This WordPress Community Podcast
Episode: Practically Perfect Personalization with 10up's Phil Crumm
Description: For those of us looking for an edge when optimizing digital experiences for growth, personalization is an attractive strategy. Who doesn't want a website or mobile experience that recognizes an individual and serves them the best content and tools that are specific to that person's needs? It all sounds incredible, but the cost to create and maintain personalized experiences can be quite high. Is personalization worth the trouble?In this episode of PressThis, we interview 10up's Phil Crumm about the evolution of personalization, how brands use personalization today, the business case for personalization (when it does / doesn't make sense...