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Podcast: Marketing Vanguard
Episode: Andrea Mallard, CMO of Pinterest and Lara Balazs, CMO of Intuit - Keys to Platform Amplification
Description: AndrĂ©a Mallard, CMO of Pinterest, and Lara Balazs, CMO of Intuit, came together for our second installment of People-powered Growth Fueled by Transformative Technology. Todayâs episode is on Platform Amplification, and what better expert to have joined us than AndrĂ©a Mallard. Join us all as we dive deep into whatâs working, whatâs not and what's possible, including what it means to be âintellectually generousâ with consumers. Both Intuit and Pinterest share similar missions, so youâll hear what it is like to leverage platforms to deliver on purpose, inspiring and âcreating the urge to act." Also, one of the...