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Podcast: Marketing Vanguard
Episode: Deborah Wahl, Global CMO of General Motors - Driving Growth on New Roads
Description: Deborah Wahl, Global CMO of General Motors, has always been paving new roads in every role she has ever taken on - Ford, Mazda, Toyota, Chrysler, McDonald's. In her latest role as Global CMO of GM, Deborah shares how she and CEO, Mary Barra, are pursuing a vision of “a world of zero crashes, zero emissions, and zero congestion.” As an expert CMO who has led so many exciting companies, Deborah and I dive deep into the role of the CMO and the confusion in the industry around the role. Unequivocally, Deborah notes, the role of the CMO is to driv...