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Podcast: Marketing Vanguard
Episode: Carla Hassan, Chief Brand Officer of Citi - Putting Yourself in Someone Else’s Shoes
Description: Just last week, Citi announced that Carla Hassan would be joining them as their new global Chief Brand Officer. I had the great honor of sitting down with her the next day to dive deep into her new role, what she’s excited to take on and where she plans to start. We also cover some incredibly personal topics that have shaped her leadership style along the way. Most notably, Carla is a working mom who has previously struggled in dealing with painful harassment for being a Lebanese immigrant in the U.S. and overcoming cancer that threatened her daughter’s li...