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Podcast: Marketing Vanguard
Episode: Stuart Redsun, former CMO Columbia Sportswear Company - Seeking Brand Truth
Description: Stuart Redsun, former CMO of Columbia Sportswear Company, has worked with a lot of cool brands in his career, to include Nike, Gateway, Motorola, Sony, Under Armour and the portfolio of brands at Columbia Sportswear Company (Columbia, Sorel, Mountain Hardwear and prAna). Join us in this fascinating conversation about Brand Truth, what it is, how to find it and how to apply it to bring not only consumer loyalty, but employee loyalty. Also hear Stu’s top advice for what to do in your first CMO role, how to gain credibility and leave your own mark. Hosted on Acast. Se...