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Podcast: Business of Home Podcast
Episode: Hickory Chair is betting on color
Description: Started over one hundred years ago with a single product, Hickory Chair has grown over the decades and changed hands several times, but it never left North Carolina. Out of a single facility, the company produces both upholstery and case goods using the same techniques it has for generations. On this episode of the podcast, host Dennis Scully speaks with the brand’s president Federico Contigiani about the challenges of building a brand in home; why design both is and isn’t like fashion; and why, no matter what technology brings, furniture will always be a trust busin...