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Podcast: The PR Podcast
Episode: 197. Joan B. Frank, CEO, B Frank Communications, on why PR is personal
Description: All PR is personal, says Joan B. Frank, who has been working in PR since she was 12 years old. Among her clients is a cancer charity - and as a survivor herself, she shares how she is better able to tell their story through her own experience. Now CEO of B Frank Communications, she reps a variety of amazing and worthy organizations nationwide.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody...