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Podcast: Freedom Pact | Joseph and Lewis
Episode: #85: Dr Jonah Berger - The New Psychology Of Influence
Description: Today on the show, we are joined by Dr Jonah Berger.
Jonah is a marketing professor at the highly prestigious Wharton School of business at the University of Pennsylvania, and he received his PhD from Stanford.
As well as that, he is a 3x best-selling author of books that include the smash-hit Contagious, Invisible influence and his latest piece The Catalyst: How to change anybody’s mind.
Jonah has consulted for Nike, Apple, the Gates Foundation and is a world-renowned expert on change and influence.
Jonah has spent years studying influence, consumer behaviour and change. Today we are discussing the re...