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Podcast: Taste Radio
Episode: Ep. 223: How Do You Build An Iconic Brand When 'Money Is Not A Goal'?
Description: You might recognize Tony's Chocolonely by its quirky labels and comic font logo. Behind the Dutch brand's playful vibe, however, is a profound mission to end the use of child labor within the cocoa industry. Founded in 2005, Tony's has emerged as a popular international chocolate brand sold throughout Europe and the United States. Led by its purpose-driven strategy, the company is grounded in fair-trade business practices, deep relationships with its sourcing partners and measurable goals for social impact. In an interview included in this episode, Ynzo van Zanten, Tony's Chief Evangelist, spoke about how the company has...