Want to create an interactive transcript for this episode?
Podcast: Taste Radio
Episode: Ep. 219: This Is How Category-Leading Brands Stay On Top
Description: The centerpiece of a fast-growing snack and beverage platform, ALO Drink pioneered the premium aloe beverage market in the U.S. and is the country's top-selling brand in the category. Launched in 2009, ALO Drink is owned by SPI West Port, a multi-faceted distributor, import, exporter and manufacturer of premium products that also markets ALO Snacks, Jen Collagen and Woodridge Snacks. In an interview featured in this episode, SPI West Port founder and CEO Henry Chen spoke about how he's steered the development of ALO Drink and aligned brands by staying true to the company's core focus on...