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Podcast: Taste Radio
Episode: Insider Ep. 90: It Takes A Certain 'Touch' To Make Distributors Love You
Description: How do distributors evaluate emerging brands? And how can those brands best position themselves to succeed once they're part of a distributor's route? We explore both questions with Chuck Casano, the founder of Pitaya Foods, a brand of superfruit-based frozen smoothie packs, and HiTouch Distribution, a Southern California-based direct store distributor focused on healthy refrigerated brands.  In a conversation focused on how Casano has navigated the food industry on two fronts, first on the brand side and later as a distributor, he discussed how a social mission guided his foray into the food and beverage in...