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Podcast: Taste Radio
Episode: Ep. 215: After A $550 Million Exit, Why Vega's Co-Founder Has 'Culture' On His Mind
Description: In recent years, few trends have impacted the landscape of food and beverage as significantly as that of plant-centric diets. Things were certainly different in 2004, when there were just a handful of brands that focused on and promoted plant-based products. One of those was Vega, an ahead-of-its time brand of protein powders made with vegetable-based ingredients. Brendan Brazier, an endurance athlete and expert in plant-based nutrition, co-founded Vega and was the original formulator of its products. Amid a surge in plant-focused eating habits, Vega became one of the leading brands in the fast-growing business of nutritional powders a...