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Podcast: Taste Radio
Episode: Insider Ep. 85: How This Brand's 'Hidden' Strategy Helped It Land Kroger And Target
Description: Joining us in this episode is Jessica Weiss Levison, founder and CEO of Peekaboo Organics, a maker of indulgent organic ice cream infused with "hidden" vegetables. Launched in 2018, Peekaboo drew immediate interest from several national retailers who saw value in the brand's better-for-you positioning. The products, which include chocolate ice cream with hidden cauliflower and a strawberry variety made with carrots, are carried nationwide at Kroger, along with hundreds of Safeway, Whole Foods, and Target locations in select regions. In our conversation, Levison spoke about how she transitioned from a career in law to the ice cream...