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Podcast: Taste Radio
Episode: Insider Ep. 84: The Fastest Growing Brand In This Category Was Also The Most Patient One
Description: This week, we're joined by Jamba Dunn, the founder and CEO of Rowdy Mermaid Kombucha. Founded in 2013, Rowdy Mermaid has emerged as the fastest growing brand in the kombucha category, according to SPINS data sourced by the company, and achieved national distribution in 2019. Despite its rapid growth, Rowdy Mermaid, which has deep roots in its backyard of the Rocky Mountains, has long embraced a patient and thoughtful approach to expansion, and, until recently, avoided venture capital funding in favor of independent management and oversight. As part of our conversation, Dunn spoke about how he's reconciled the duality o...