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Podcast: Taste Radio
Episode: Insider Ep. 78: The 'Reason' Behind This Once In A Generation Opportunity
Description: Hilary McCain, founder and CEO of CBD-infused sparkling water brand Sweet Reason, describes the nascent market for legal cannabis-centric products as "a once in a generation opportunity" for entrepreneurs. As part of an interview included in this episode, McCain noted that while the surge in consumer interest for CBD will benefit many early-stage companies in the space, the long-term success of her brand will be rooted in its resonance with consumers. "We are really focused on building a brand around being 'curators of calm,' she said. "It's never been more relevant than in today's day and a...