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Podcast: Taste Radio
Episode: Insider Ep. 76: Why 'Wood Fires' Are The Key To Long-Term Trends
Description: When assessing the long-term potential for trendy product concepts, Mark Alexander, the CEO of fast-growing skyr brand Icelandic Provisions, uses a "warm" analogy. "Paper fire burns really bright, and then it's out before you know it," Alexander said in an interview included in this episode. "A wood fire is going to last and burn for a while. That's how we look at things: is this [trend] a paper fire or a wood fire?" Following a nearly 30-year career at the Campbell Soup Company, Alexander joined Icelandic Provisions in February 2019. A brand of traditional Icelandic skyr, I...