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Podcast: Taste Radio
Episode: Insider Ep. 75: When Building A Brand Means Creating A New Category
Description: In this episode, we're joined by William Siff, founder and CEO of Goldthread, an innovative brand of plant-based tonics formulated with herbs, spices and adaptogens. A clinical herbalist, ethnobotanist and licensed acupuncturist, Siff launched the company in 2016 as an extension of his apothecary and herb farm in Western Massachusetts. A pioneer in the emerging category of adaptogenic beverages, Goldthread's products are designed to "restore, refresh and invigorate our mind, body and soul." The brand is distributed at natural and conventional retailers nationwide, including Target which recently added Goldthread to 970 of its locations. In an interview inc...