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Podcast: Taste Radio
Episode: Ep. 203: The Reason This Indulgent Brand Gets 'Richer' Every Year
Description: Twelve years ago, Ben Van Leeuwen launched his small-batch ice cream brand in the midst of a recession. An economic downturn is perhaps not the ideal time to start a company, yet the circumstances helped establish one of the core elements of his business strategy: a thorough examination of every cost. "Dig into every single expense, and ask yourself: 'Is this really serving our customer?' Van Leeuwen said in an interview included in this episode. "That's the most important thing. If it's not serving the customer, then don't do it." That principle has been...