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Podcast: Taste Radio
Episode: Insider Ep. 69: This Entrepreneur Was Treading Water… Until He Was Saved By A 'Shark'
Description: John Sorial admits that his company should have gone out of business -- several times. Sorial is the founder of TaDah Foods, a maker of plant-based, Mediterranean-inspired foods, including frozen falafel wraps and bite-size falafel poppers. Launched in 2011, TaDah was on an upward trajectory during its first five years, picking up distribution at retailers across the U.S. and generating annual sales of $2.3 million at its peak. In 2016, however, TaDah's co-packer became financially insolvent and sent Sorial scrambling to find a new manufacturing partner. Unable to fill retail orders, the company went into a tailspin a...