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Podcast: Taste Radio
Episode: Insider Ep. 68: How This Super Bowl Winner Is Tackling Disruption In The Drinks Space
Description: In this week's episode, we're joined by former NFL star Matt Light and Bill Dessel, the co-founders of sessionable spirit brand Keel Vodka. At 23.8% alcohol by volume and 58 calories per serving, Keel promotes itself as "the world's first premium light spirit."Â Prior to co-founding Keel, Light was key member of the New England Patriots' offensive line in three of the team's Super Bowl wins. Although he faced ruthless competition as a professional football player, Light explained in our interview that entrepreneurship "is more challenging than it ever would be on the playing field." "There are s...