Want to create an interactive transcript for this episode?
Podcast: Taste Radio
Episode: Ep. 190: The Genius Of A 'Think Digital, Act Analog' Growth Strategy
Description: Like most people, Joel Warady, the General Manager and Chief Sales and Marketing Officer of allergen-friendly brand Enjoy Life Foods, doesn't like bland snacks. He admits, however, that Enjoy Life didn't always win on flavor and acknowledges the considerable challenge of creating delicious products without using dairy, gluten, nuts or other common food allergens. Nevertheless, he says that, for Enjoy Life to grow, the brand has to deliver just that to capture modern consumers expecting great-tasting food regardless of function or benefit. "If you taste [a product] and you have to convince yourself, 'well, that's n...