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Podcast: Taste Radio
Episode: Insider Ep. 59: The 'Slightly Out Of Control' Growth Strategy
Description: James McMaster, the CEO of Huel, a fast-growing brand of nutritionally complete meal replacement powders and RTD beverages, doesn't mind a little chaos. At the helm of a brand whose products are sold in 80 countries and are expected to generate over $50 million in sales in 2019, McMaster compares the U.K.-based company's growth to that of an amusement park ride. "You're on this roller coaster and you're trying to keep it under control, but you like it being slightly out of control so it can breathe and reach its potential," McMaster said in an interview i...