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Podcast: Taste Radio
Episode: Ep. 186: Why 'Co-Creating' Is Vital To Daily Harvest's Mission & Success
Description: When asked about her company's innovation strategy, Rachel Drori, the founder/CEO of popular direct-to-consumer food brand Daily Harvest, highlighted the concept of "co-creating." "When our community asks, we deliver," she said in an interview included in this episode. "We don't walk, we run and move fast when innovating." That "co-creating" process involves a constant and thoughtful dialogue with its customers and has supported Daily Harvest's rise to one of the fastest growing food companies in the U.S. In just four years, it has amassed hundreds of thousands of subscribers and attracted several high-profile in...