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Podcast: Taste Radio
Episode: Insider Ep. 55: The Profitable Way To Build a Disruptive Brand
Description: The tagline for Ithaca Craft Hummus is simple and direct: "This Hummus Tastes Fresh." For founder/president Chris Kirby, the mission to build a disruptive yet profitable brand is just as clear cut. Launched in 2013, Ithaca's ultra fresh flavor -- derived from cold-pressed ingredients and non-thermal pasteurization -- has helped the brand build a consumer following and gain placement in thousands of retail stores across the country, including Wegmans, The Fresh Market and Publix. Throughout Ithaca's development, Kirby has emphasized a scrappy approach to growth that's based on strong relationships with his co-packer and retail...