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Podcast: Taste Radio
Episode: Insider Ep. 49: There's No 'Simple' Way To Do This, But Here's One Strategy
Description: In this week's episode, we're joined by Kate Weiler and Jeff Rose, the co-founders of maple water pioneer Drink Simple, who discussed how they prepared for and successfully executed upon a major rebrand. Founded as Drink Maple in 2014, the company was one of the first in the U.S. to market maple water, a beverage derived from maple trees and often promoted as a natural source of hydration. The company later introduced a line of watermelon juice drinks to augment its flagship products, a move that spurred the decision to rebrand as Drink Simple. During o...