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Podcast: Road 2 Retail
Episode: Episode #69 Big Chalk's Rick Miller talks to the Road 2 Retail audience about research tools
Description:
Understanding Your Consumer and Utilizing Research to Drive Your Brand Performance
On the show today we spend time with Rick Miller, Head of Sales & Marketing Effectiveness at Big Chalk. Rick takes us through a detailed discussion covering:
1) What research tools should a brand utilize to ensure they understand their consumer and their brand's role in the category
2) The three key pieces of data driven research you need in order to improve your odds of success in getting a retailer to take your brand into their assortment
3) Big Chalk's proprietary research detailing The Tradeoff Consumer. Who are these people? What...