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Podcast: Road 2 Retail
Episode: EPISODE #68 Interview with Rusty Ray- Managing Director with Investment Banking firm Alantra.
Description:
What you need to know when buying or selling an emerging brand.
On today's show we spent time with Rusty Ray of Alantra. Rusty has spent his career buying and selling brands (with a focus on healthcare) - offering counsel to both buyers and sellers regarding the best approach to executing a winning transaction. Among the key discussion points, Rusty offers his views on:
1) What a buyer should be aware of when buying tail brands (non strategic brands) out of a large CPG company's portfolio.
2) How a potential buyer should assess the brands they are considering buying.
3) How should...