Want to create an interactive transcript for this episode?
Podcast: Today in Digital Marketing
Episode: Google Cracks Open Pmax Black Box
Description: Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub..📝 Take the One-Question Survey.Today’s story links:Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to TestPromotions in italics are more effectivePinterest Reports Slower Revenue GrowthInstagram Says It Does Not Reduce the Reach of Sponsored ContentInstagram Expands Boosting To Include More Post TypesGoogle Ads Editor Version 2.8 Gains AI Images, Brand Guidelines, New Help Cent...