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Podcast: Uncensored CMO
Episode: Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can
Description: Mark Ritson is back on the podcast for a review of the most read stories this year. We debate if Liquid Death is more than just water in a can, why Nike’s focus on DTC was a mistake and what we can all learn from KitKat’s perfect positioning. Recorded in a pub in London, expect some uncensored opinions from everyone’s favourite marketing professor.00:00 - Start05:40 - Mark #5: Brand purpose doesn’t need a commercial excuse14:13 - Jon #5: Liquid death article21:15 - Mark #4: There's no such thing as performance branding25:47 - Jon #4...