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Podcast: Energy Gang
Episode: Watt It Takes: Opower's Dan Yates on the Origins of Behavioral Efficiency
Description: Dan Yates and his co-founder Alex Laskey built Opower, an efficiency company that saves more energy every year than the hoover dam can generate. It was based on cutting-edge behavioral science -- but it wasn’t always clear how the science would play out.“It wasn’t okay with us to just know that there was going to be a result. It had to be a certain level, otherwise it wasn’t economic. And in the first few months, the results came in and they weren’t changing behavior. The floor fell out from under me. I said, ‘oh...