Want to create an interactive transcript for this episode?
Podcast: The Financial Coconut Podcast
Episode: China Brands Seizing New Markets [TBS 04 ft Xiao Sanders]
Description: Are Chinese brands truly taking over global markets? Host Reggie and co-host Alex Low sat with marketing veterans and guests Lovie Li Account Director & Partner, Deren Marketing, and Xiao Saunders, Bilingual Fitness Franchise & Licensing Consultant to unpack the secrets behind successful cross-border brand expansion.From billion-dollar Chinese tech companies to Western fitness franchises, discover why some brands thrive while others fail when entering new markets. Our experts share fascinating behind-the-scenes stories about brand localisation, marketing strategies, and the real costs of going global.Whether you're a business owner looking to expand into China...