Want to create an interactive transcript for this episode?
Podcast: Energy Gang
Episode: The Utility Industry Is Rebranding Itself
Description: Utilities are often criticized for not connecting deeply enough with their customers. In a world where choice is becoming more important -- turning ratepayers into dynamic consumers -- power companies need to offer a wider range of services and communications outlets.
One way to better connect: use more consumer-friendly language.
According to a report in the Huffington Post this week, the Edison Electric Institute recently hired a marketing expert to help member companies better message themselves.
“They view us a monopoly, no incentives to serve the customers. They view us as stuck in the past in terms of technology," said PR...