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Podcast: The Jag Show: Podcast Tips, Tricks, and Best Practices
Episode: Why Social Isn't Enough To Promote Your Podcast
Description: Earlier this month, Tim O'Brien of O'Brien Communications in Pittsburgh wrote a great piece in Podcast Business Journal, "Social Media Alone Is Not The Way To Grow An Audience." Link: https://podcastbusinessjournal.com/social-media-alone-is-not-the-way-to-grow-an-audience/I cited this article in a previous "Five Minute Friday" episode of The Jag Show, and Tim and I connected on Twitter. Within a couple days, he agreed to come on my show and expand on his thoughts from the article.People who interact with your brand on social media aren't necessarily the same people who will listen to a podcast. So...