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Podcast: EUVC
Episode: EUVC | E379 | Material10’s Maitham Mohamed on revolutionizing in-game economies & the future of gaming
Description: In this episode of the EUVC podcast, Andreas speaks with Maitham Mohamed, CEO of Material10.Andreas and Maitham explore the rapid evolution of the gaming industry, discussing innovative business models and unique approaches to monetization that are reshaping consumer engagement worldwide. Maitham shares his journey to founding Material10 in 2022, highlighting his mission to revolutionize mass-market gaming with a free-to-play model that aims to drive sustained player engagement while building a new revenue framework.At Material10, Maitham leads a lean team of 10 from the company’s headquarters in the United Kingdom, backed by €2.5 million in funding. With a fo...