Want to create an interactive transcript for this episode?
Podcast: B2B Tech Talk with Ingram Micro
Episode: Introduction to the IBM Embedded Partner Program | IBM Series
Description: Which company sells the most tires to consumers? Bridgestone? Goodyear? In reality, the biggest tire sellers are companies like Ford and GM. Without tires, vehicles wouldn’t be as valuable. In this episode of B2B Tech Talk, Alex Madrigal, business development leader at IBM, explains how IBM wants to be the Goodyear to your Ford through IBM’s Embedded Partner Program. Alex talks about: -How IBM can provide your company with the tech it needs to deliver its solution to the market -The advantages of partnering with IBM to go to market -How companies will succ...