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Podcast: Building Better CMOs and Marketing Leaders
Episode: Carolyn Pollock, CMO of Tailored Brands: Don't Believe Your Hype
Description: Full transcriptMarketing measurement is a complex puzzle—especially when it comes to balancing long-term brand-building efforts with short-term performance metrics that will please stakeholders. Tailored Brands CMO Carolyn Pollock acknowledges that CFOs may be skeptical of matched market testing and other tools for measuring brand-building impact, but that long-term may have an edge."The consistency and the continuity of showing up with a message over time, you think back to almost every brand example," Carolyn says. "The ones that are really strong and bring long-term brand value, they've delivered something very consistently for a re...