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Podcast: Books and Beyond with Bound
Episode: 7.11 Sriram Devatha: How Did an Indian Whiskey Brand find Global Market?
Description: As India rises on the world stage, what stories and narratives are we ready to share?In this episode of Books and Beyond, Tara and Michelle speak with author Sriram Devtha the author of Amrut: The Great Churn. Diving into the heart of Indian brands that have received global recognition with Amrut Distilleries, a brand pushing boundaries in the whiskey market. We explore the journey from its early days to becoming a major soft power player, reaching enthusiasts in Sweden. They discuss the crucial moments in Amrut’s rise, like the fusion story and how pivo...