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Podcast: Tech Talks
Episode: Rethinking the Customer Journey: Leveraging AI to Create Smarter Digital Marketing
Description: In today’s show we sit down with James Hipkin, the CEO and founder of Inn8ly, a company providing digital marketing solutions for smaller businesses. James shares his unique career journey, from a music degree, working with rock groups, and now working in advertising and marketing for major brands.
We’re focusing on the common challenges James sees with many smaller business websites; an absence of strategic thinking. He emphasizes that it's not just about budget, but the lack of a well-defined customer understanding and journey mapping that holds back the success of digital marketing campaigns.