Want to create an interactive transcript for this episode?
Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP264: What Should Ecommerce Brands Be Reporting On, And Why, With OmniCommerce's Consulting Director Joe Fletcher
Description: Summary:
In this episode of the Inside Commerce podcast, Paul Rogers and Joe Fletcher discuss the critical aspects of ecommerce reporting, focusing on the importance of data measurement, key performance indicators (KPIs), and the challenges posed by new tools like GA4.
They explore the significance of conversion rates, tracking, and common mistakes businesses make in their reporting processes.
The conversation also delves into how businesses should approach their reporting needs, the value of understanding customer behaviour, and the various methods of attribution that can be employed to gauge marketing effectiveness.
Key...