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Podcast: Marketing Against The Grain
Episode: The Marketing Tactics I Used to Build & Sell a $100M Brand
Description: Ep. 278Is focusing on short-term ROAS holding your brand back?Kieran and Kipp dive into the big picture of long-term brand building over immediate financial gains, sharing insights from Preston Rutherford's (Co Founder of Chubbies) journey to building and selling a $100M brand. Learn more on avoiding the pitfalls of short-term thinking, the importance of blending creative and media functions, and the benefits of producing high-quality, in-house content for sustained brand awareness.Mentions
Preston Rutherford https://www.linkedin.com/in/prestonr/
Chubbies https://www.chubbiesshorts.com/
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