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Podcast: The Visionary Chronicles
Episode: Product: CASE STUDY | Degrading Brand Equity
Description: PRODUCT: CASE STUDY | Degrading Brand Equity
Brand Equity, Difficult to Build, easy to Tear Down…
As we have discussed, you must have a cohesive, vertically integrated product creation process led by the Product team.
In addition to being led by the Product team, this process must involve the three engines of a brand; Product/Marketing/Sales (The Power Triad). This Power Triad affects all functional segments of the brand, and when the leadership of each is on the same page working together, they successfully execute the brand Vision, and it runs like a ma...