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Podcast: Impact Makers
Episode: Your Personal Brand with Jennifer McClure
Description: In his Fast Company article, Tom Peters wrote that this is ‘The Age of the Individual,’ and that everyone, from the receptionist to the CEO, must take charge of their own careers by becoming the CEO of The Brand Called You. That was back in 1987, and many people have already caught on, creating a very noisy space. But that means that it’s more important than ever to have your own personal brand as strong as possible. How do you determine your own personal brand? You answer the following questions: Who are you, who do you help, and how do...