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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 992 – The Anatomy of Trust
Description:
If you watch broadcast TV, I am sure you are happy the election is over and all we have to watch now are pharmaceutical and Christmas commercials.
One of the interesting things I heard in post-election analysis was that a billion dollars was spent on TV ads. At the same time, the most decisive information was distributed via free-to-access websites and apps. This was described as paywall and non-paywall media. I never really thought about that but it makes sense.
It becomes a matter of trust. Voters trusted without needing journalistic and regulatory confirmation...