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Podcast: Making Markets
Episode: Eric Seufert: A Primer on Digital Advertising - [Making Markets, EP.49]
Description: My guest this week is Eric Seufert. In the words of Ben Thompson from Stratecherry, Eric is arguably the best writer and commentator on digital advertising, and today, he gives us a masterclass on the subject. We start by talking about Apple’s ATT framework, Meta’s recovery, and what the current ecosystem looks like. We also talk about X, advertising on the open web, and clearing many common misconceptions about targetted advertising. Please enjoy this conversation with Eric Seufert.For the full show notes, transcript, and links to the best content to learn more...