Want to create an interactive transcript for this episode?
Podcast: Radio Moments - Clips
Episode: Bauer station 'closedowns' - August 2020
Description: 2020 and another slew of stations reach the end of the road, as national radio brands become bigger. This time, Bauer incorporate more of their new acquisitions into their branded world after a journey which, thanks to the competition authorities, has been more protracted than any sane person would have wished.
The arguments in favour of the brand and networked approach are well-rehearsed, and we all appreciate that the future of radio in a broader audio world - not least with the economics of COVID around us - is a very different picture, and it is dangerous to imagine...