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Podcast: Radio Moments - Clips
Episode: Reflections on The World Tonight - Douglas Stuart
Description: On 10th July 1969, the BBC published a short report ‘Broadcasting in the 70s’, “to enable BBC radio to play a full part in the broadcasting pattern of the seventies”. The report, carried out by an internal study group, assisted by McKinsey & Co, acknowledged that ‘radio is very far from dead’, with the inference some thought it might be, once TV took hold.
The thinking was utterly sound. Just as, in other countries, radio had long become more targeted rather than trying to be all things to all people, here the BBC was seeking to make some sense of its networks...